The Switch ‘Ups the Ante’ with Launch of new ‘MIMiC’ Cloud-Based, REMI Production-as-a-Service Platform, SVG Reports
The Switch has upped the ante for remote-production with the launch of MIMiC, an on-demand cloud-based production-as-a-service offering that gives broadcasters, streaming services, rightsholders, and enterprises access to remote production capabilities for live and virtual events of all sizes. With MIMiC, The Switch believes content producers can leverage its combination of agile cloud production capability and global network reach to cost-effectively meet increasing demand for efficient and flexible broadcast-quality production and for social media engagement for live events.
“Cloud Production-as-a-Service has a strong synergy with our existing traditional and REMI production services,” says Eric Cooney, President and Chief Executive Officer of The Switch. “The launch of MIMiC underscores The Switch ethos of ensuring unmatched levels of service and giving our customers the ability to produce and deliver high quality content wherever they are in the world. This service is all the more timely in a world clamoring for the return of live sports & entertainment, but equally aware of our new obligations for limited travel and social distancing,”
Discover the full Sports Video Group article on the launch of MIMiC here: www.sportsvideo.org/2020/05/28/the-switch-launches-new-mimic-cloud-based-remi-production-platform-for-live-events/