The Switch to Provide Native HD Fiber Distribution, Ethernet, for Stand Up To Cancer Telecast
LOS ANGELES—On September 9, 2016 at 8:00 – 9:00pm ET/PT, for the fourth time, The Switch will provide Uncompressed High Definition feeds for the Stand Up To Cancer fundraising telecast supporting the U.S. domestic program feed, Spanish program feed, Canadian program feed, as well as the international, webcast and over-the-top (OTT) program feeds. Additionally, The Switch will also provide Ethernet connectivity to support production needs.
Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) organization, raises funds to accelerate the pace of groundbreaking translational research to get new therapies to patients quickly and save lives now.
The feeds will be made available in 1.485 Gbps Uncompressed High Definition on The Switch pool ports in Los Angeles, New York, and Toronto. The one-hour program will air simultaneously commercial-free at 8:00 – 9:00pm ET/PT on ABC, CBS, FOX, and NBC along with American Forces Network, ASPiRE, AUDIENCE Network, Bloomberg TV, Bravo, Comedy Central, Discovery Life, E! Entertainment, EPIX, ESPNEWS, FM, FS2, Fusion, FXM, Great American Country, HBO, HLN, ION Television, LMN, Logo, MLB Network, National Geographic, Pivot, RLTV, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, TBS, Tr3s, VH1, and WGN America. For the first time, there will be a Spanish version of the Stand Up To Cancer telecast airing nationally on Galavision, HBO Latino, STARZ ENCORE ESPAÑOL and Univision Deportes, and locally on Univision Puerto Rico. In Canada, Stand Up To Cancer will air across all four major English-language Canadian broadcasters: CBC, City, CTV and Global. Additionally, Canadian services AMI, Bloomberg TV Canada, Blue Ant Media, CHCH, CHEK, Fight Network, Hollywood Suite, Joytv, NTV and TLN Television will also air the telecast, the show will stream live on Yahoo Canada and it will be available on-demand on shomi and Telus Optik TV in Canada.
In addition, the show will stream live on SU2C’s Facebook page, Yahoo, SU2C’s YouTube page, MLB.com and in Spanish on Univision.com. USA Network will air the Stand Up To Cancer telecast on Friday, Sept. 9 at 11:00 PM – 12:00 AM ET/PT / 10:00 PM CT. The entire telecast will also become available to stream on Hulu beginning Saturday, Sept. 10.
“This will be the fourth time The Switch has had the pleasure of supporting the Stand Up To Cancer telecast,” said Scott Beers, President and CEO of The Switch. “We are honored to contribute once again to such a worthy cause.”
The Stand Up To Cancer special is a biennial telecast featuring celebrities from film, television and sports, as well as performances from top recording artists.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, and Kathleen Lobb. The late Laura Ziskin was also a co-founder. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president since 2011.
For more information on Stand Up To Cancer, visit www.standup2cancer.org
