The Switch gets Hollywood ‘Red Carpet Ready’ with Global Video Delivery of the Oscars
As the great and the good of the entertainment industry took center stage for the 92nd Oscars, The Switch ensured failsafe delivery of live feeds
With broadcasters around the world descending on the red carpet for the 92nd Academy Awards on Sunday, February 9, The Switch was there to provide transmission services for Red Carpet Arrivals, Fashion Camera, Press Room and the Governor’s Ball. The Switch was also on hand to support live broadcasts from the Vanity Fair Party at the Beverly Hills Hotel to the UK, post-Oscar wrap-up shows from its West Hollywood studios and the over-the-top (OTT) live feed for YouTube.
Broadcasters relying on The Switch to capture the glitz and glamor around the event included Entertainment Tonight’s ET Live streaming channel, all the Australian networks, major Canadian TV networks, and ITV, the UK’s leading commercial broadcaster. As red carpet season reached full flow with the Oscars, following the BAFTAs, the Grammys, the Screen Actors Guild Awards and the Golden Globes, broadcasters wanted to make sure that this year’s coverage of all the big show business events was seamless – with many trusting The Switch to ensure their programming came off without a hitch.
“The Switch is the backbone for most tentpole events because of the stability of the service that the company offers,” Ian Dittbrenner, executive in charge of production and digital at The Switch, recently told TVB Europe. “Most tentpole award shows that you’ve seen have touched the Switch network in one capacity or another. The Switch has always been the answer for delivering entrusted work for clients such as the Oscars, Emmys and the Grammys.”
For the full TVB Europe article on how broadcasters and streaming services partner with The Switch to bring the red carpet to life, check out page 36 of the January/February issue: https://www.tvbeurope.com/business/tvbeurope-jan-feb-2020-issue-now-available
