The Switch - News

The Switch Contributes Feed for Think It Up Telecast

LOS ANGELES—September 18, 2015—On September 11, The Switch provided both connectivity and transport via its Inter-City On Demand network of the inaugural Think It Up televised special, broadcasted live from the Barker Hanger in Santa Monica.

Think It Up is a new initiative of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, designed to generate excitement about learning and a renewed sense of optimism about the educational experience in America’s schools. EIF is the same organization responsible for Stand Up To Cancer, an initiative that raises funds to support innovative, accelerated cancer research programs.

The feed was made available in both Los Angeles and New York.  The one-hour Think It Up telecast was aired simultaneously on each of the four major broadcast networks.  

“We were honored to have supported the Entertainment Industry Foundation once again on such a worthy cause,” said Scott Beers, Chairman and CEO of The Switch.  

The Think It Up special featured celebrities from film, television, music and digital media.   


About the Entertainment Industry Foundation

Created in 1942 by Samuel Goldwyn, Humphrey Bogart, the Warner brothers and other Hollywood leaders, the Entertainment Industry Foundation (EIF) was established to unify the entertainment community’s generous giving. The combined power of media and celebrities could be used as a force to rally the nation to address pressing issues. Throughout its history, EIF has championed urgent needs: raising money for war bonds, supporting the USO and the Red Cross, generating awareness about childhood polio, promoting seat belt use, raising consciousness about AIDS, fighting hunger, encouraging colon cancer screening and, perhaps most notably, creating Stand Up To Cancer (SU2C) in 2008. EIF is now launching Think It Up, a new initiative in support of our nation’s young people, teachers and schools. Think It Up is helping create a culture of excitement about learning everywhere in America and build a sense of optimism about the changes underway in classrooms across the country. is a first-of-its-kind platform to fund student-powered, teacher-led learning projects in partnership with, the popular teacher crowdfunding charity.