Cloud Video Services

Whether it’s a slate of games for a major sports league, a regional athletic meet, an international esports tournament, a concert festival, or a live or virtual enterprise event, The Switch has production and delivery services to suit every need. Our Cloud Video Services platform, MIMiC, is an end-to-end offering that includes remote IP video Production, Clipping & Editing, and Transmission. MIMiC empowers you to cost-effectively produce and deliver broadcast-quality live programming to and from anywhere in the world – including near-real-time social media highlights.

For production, MIMiC handles all aspects of the workflow in the cloud, from editing and graphics creation to comms and talk-back. Our cloud-based production-as-a-service offering gives content producers the choice of using their own crew or relying on The Switch to provide a full complement of experienced operators who know how to deliver award-winning programming. For a TV sports event, for instance, rights holders can tap our full remote production service to produce the main game while leveraging MIMiC to produce pre-game and post-game shows.

As an increasing number of fans view and follow sports and entertainment events via social media, MIMiC offers the clipping and editing tools to create and post event highlights as they happen. For a showbiz awards show, for instance, MIMiC enables social media operators to clip and edit within the cloud all the high points from the red carpet, the main event, and backstage during and after.

MIMiC’s cloud transmission capability offers IP delivery of feeds from any location to multiple – up to hundreds – of destinations via the internet and, where available, The Switch’s private network. MIMiC enables cost-effective, high-quality transmission in excess of 20mbps, which can enable HD and UHD broadcasts. For events in remote locations with limited internet access, The Switch can support cloud-based transmission with bonded cellular services for either the primary feed or as a backup – leveraging 5G where possible.

MIMiC’s comprehensive range of capabilities and its flexibility give producers of events of every size and type unmatched agility. It offers broadcast-quality production, highlight creation and delivery not only for live sports and entertainment broadcasts but for streaming esports tournaments or corporate events such as conferences, product launches and press briefings. MIMiC complements the existing remote production and delivery services The Switch helped pioneer, letting content producers choose the level of service they need.

See how it was used for both production of the livestream and clipping & editing of social media highlights for the most recent Latin Grammys here, or view our MIMiC videos here.