NHL Twitter LIVE

Playing in a virtual world: The Switch assists NHL’s pre-game Playoff and Stanley Cup coverage on Twitter Live

The NHL wanted to build anticipation of its broadcasts of the 2021 Playoffs and Stanley Cup Finals with a purely digital show that began on Twitter 20 minutes before the opening face-off and then run the opening minutes of the live game
Launched this new type of pre-game programming with support from The Switch, enabling it to tailor highly interactive and fun content for NHL fans on Twitter, keeping them informed and entertained in the run-up to key games
Relied on The Switch for a big assist in producing and livestreaming the show, which included interactive polls and questionnaires, highlights from previous games, betting odds, and player and team news
Show was streamed to Twitter Live under the hashtag #NHLTwitterLive

The Switch curated and powered the entire schedule of programming, deploying a comprehensive suite of live video production and delivery services to support a virtualized production for 21 pre-game shows through MIMiC, its Cloud Video Services platform
Booked hosts and former players to present each show, including ex-NHL stars Mark Messier and Anson Carter, and MSG Networks journalist Michelle Gingras
MIMiC provided low-latency cloud-based communications tools to connect the remote talent, announcers, graphics operators and show producers
Produced show from its Burbank and New York production facilities, where clipping, editing, and distribution of the live feeds took place

Gave NHL’s 6.3 million Twitter followers a way to get into the excitement of the Playoffs and Stanley Cup from any device
MIMiC was the glue that bought the project together, enabling the remote talent and production personnel to communicate and produce content in real-time, bringing the pre-game curtain-raiser and opening live-action to life
The workflow linked crews from Long Island, Burbank, New York, Chicago and Brooklyn, enabling them to coordinate production in real-time
Demonstrated breadth of The Switch’s remote and cloud-based production and delivery services, and its ability to produce high-quality content in any format
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