Microsoft Studios

The Switch hits global gaming audience for Xbox and other MS platforms by hooking them into E3 conference news

Microsoft Studio’s global live conference at E3 in Los Angeles is a key opportunity for it to reach its global gaming audience – looking for the latest on games for its Xbox, Xbox 360, Xbox One, Games for Windows, Steam, Windows Store and Windows Phone platforms – and it wanted to reach this audience with all the news
Redmond, Washington company needed a production partner that wouldensure seamless video and Ethernet transmission to support critical live feeds from the conference to its global audience

The Switch connected Microsoft Studios onto its global network by connecting diverse 10 Gbps fiber optic cables between Microsoft Studios’ headquarters in Redmond and The Switch’s local PoP
Transmission services allowed Microsoft to send and receive video programming from the conference in a variety of video formats, including 4K, 3G, HD, ASI, J2K as well as selectable bandwidths of Ethernet and DIA
Through the use of The Switch’s fiber trailers, ensured permanent connectivity for both on-site and off-site locations

Result was ES 2019 conference syndicated to the broadcast media at the highest quality available
Capability to deliver coverage of event to a pool of broadcasters ready to “pull” the feed (via The Switch network) or encode for non-linear distribution to OTT or social media
Through The Switch, Microsoft Studios delivered faultless coverage to developers and the Microsoft community across the world, announcing a staggering 50 games – including 18 Xbox exclusives and 15 world premieres