Mixing it up live: The Switch deploys cloud production to deliver social streams and feeds for 22nd Annual Latin GRAMMYs
The 22nd Latin GRAMMYs returned as a physical event at the MGM Grand Garden Arena in Las Vegas after going virtual during the pandemic, and needed to deliver an unforgettable telecast and share the excitement with Latin music fans worldwide
On top of the main live video feeds, The Latin Recording Academy needed to deliver an array of instantaneous social media highlights of the performances and acceptance speeches taking place during the highly anticipated live comeback
Looked to The Switch to deliver the main video feed from the MGM Grand Garden Arena to US broadcast rightsholder Univision’s South Florida facility
Trusted The Switch’s MIMiC Cloud Video Services platform to power the creations and distribution of social media content for platforms, including TikTok, Instagram, and Twitter
The Switch handled all aspects of the production and delivery workflow for streaming and social media via MIMiC, including editing, clipping, graphics creation and distribution
MIMiC’s cloud-based workflow enabled up to 20 Spanish and Portuguese language social media editors working from remote locations to publish content in real time throughout the event
The Switch also assisted the GRAMMYs with three dedicated editors from its Burbank facility to support clip and highlight creation from the main performances, acceptance speeches and media center interviews
In addition to producing social media content, The Switch provided connectivity at the MGM Grand Garden Arena, delivering live feeds to Univision’s Miami production facility via four dedicated transmit paths for HD/SDI, ASI and data signalling
All transmission services handled via The Switch’s New York Network Operations Center (NOC) while the MIMiC workflow was managed out of its Burbank studio
MIMiC enabled the Latin Recording Academy to reach it’s 2.8 million Twitter and 1.3 million Instagram followers, and its 244,000-strong TikTok audience with near-live highlights from the night
Use of MIMiC and The Switch’s global transmission network ensured audiences had access to live coverage and real-time highlights via linear, online and social platforms
Enabled the GRAMMY’s to deliver more content than ever, letting Latin music fans enjoy performances and special moments from their favorite Latin stars on whatever platform they preferred – providing the rich viewing experience and choice audiences today demand
The live telecast featured a variety of acts live from Las Vegas, with fans being spoiled with performances from the top stars of the Latin music scene – including Rubén Blades, Nella and Ozuna, as well as Paula Arenas, Danna Paola and Calibre 50
https://www.theswitch.tv/wp-content/uploads/The-Switch_Case-Study_Latin-Grammys-2022-PDF-Icon-1.jpg474600Switch Editorialhttps://www.theswitch.tv/wp-content/uploads/the-switch-logo-tag-white.svgSwitch Editorial2022-03-02 17:55:372022-12-06 21:44:2422nd Latin GRAMMY
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: