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About

About

Beers Enterprises, Inc. (BEI), a privately held company, owns and operates The Switch, the leading provider of customer-controlled video switching services throughout major media markets of the United States and in key international locations.


Since its inception in 1991, The Switch has been embraced by the television marketplace for its technical innovation of direct customer control of switching and its business model of fixed monthly rental port charges, rather than the pay-per-switch charges traditional providers of switching services have imposed on their customers.


In 2003, The Switch expanded its management ranks with the addition of David Anderson, CTO, and Peter Hartz, VP Sales.  Through a joint-service-agreement (JSA) with Pacific Television Center (PacTV), BEI launched ‘The LA Switch’ to offer the entertainment capital of the world a much-needed alternative to the manual, legacy switching system of the telephone company.  The Switch deployed a next generation digital router and a simple customer control system, utilizing touch-screen computers that access a secure web-based control platform.


In 2004 and early 2005, The Switch commenced digital switching in NY, offering seamless interoperability between digital and analog users and implemented the new touch-screen computer web-based control system.  In that same year, Ed Rawls joined as Director of Operations.


In September of 2005, BEI began offering a new service called, Inter-City on Demand, or ICOD.  A separate service offering from BEI’s port rental business, ICOD was a “breakthrough” in the business of transmitting television signals between cities.  ICOD features a “do-it-yourself’” approach, with no advance booking requirement and no minimum connection times.  Users pay for ICOD services on a per-minute basis.  ICOD paths are available between all cities of The Switch.  Any customer that rents a port from The Switch has instant access to this service.


In 2006, BEI launched ‘The DC Switch’ through a JSA with Eurovision offering the nation’s capital the ability to rent ports on a digital community router designed for HD-SDI, enabling both High-Definition and Standard Definition digital switching.  Also in 2006, BEI acquired operational control of ‘The Miami Switch’ and Rick Behar joined as VP Sales, Miami.  The Switch began the deployment of the computer control system and converted all customers to digital service in early 2007.


In 2007, a reservations system was introduced allowing customers to book feeds both in advance and in The Switch’s traditional on-demand format.  Additionally, The Switch expanded its video network between Los Angeles and New York, lighting a 2.5-gigabit wave with Net Insight DTM OC-48 equipment to provide 13 duplex paths between cities further lowering The Switch’s per-minute pricing.

 

In 2008, BEI launched its first international location with ‘The London Switch,’ providing the UK industry with the first HD-SDI capable video switching service featuring customer control.  Available to all customer of The Switch via ICOD, London serves as a gateway for broadcasters to the rest of Europe.


In 2009, BEI launched ‘The Toronto Switch’ offering Canada both The Switch’s customer control service platform as well as access to all U.S. locations of The Switch via ICOD.  Also, in 2009, The Switch upgraded their fiber network between LA and NY to an OC-192, allowing The Switch to begin offering, as part of its ICOD service, the ability to pass Uncompressed High Definition signals between the cities of New York, Los Angeles, and Miami.


In 2010, The Switch officially announced, in an agreement with AT&T, the ability to offer High-Definition circuits to broadcasters at cost-effective rates to the industry.  This allowed The Switch to play a vital role in speeding up the transition to High Definition television across the industry.  Also in 2010, The Switch signed an agreement with Verizon to act as an underlying provider of transport services of Verizon, providing The Switch the ability to offer High-Definition 1.485 Gbps, HD/SDI and Standard Definition 270 Mbps SDI local fiber circuits in the Verizon service areas of New York, New Jersey, Massachusetts, Rhode Island, New Hampshire, Pennsylvania, Maryland, Delaware, Washington, D.C., and West Virginia.


In 2011, The Switch officially announced they plan to roll out an additional 44 cities to a 50 city network across North America and the United Kingdom.


In addition to the new cities brought online, The Switch network will be capable of transmitting in Uncompressed 3G*, Uncompressed High Definition and Uncompressed 270 Mbps SDI.

 

In early 2012, The Switch brought 21 new cities online to its network in addition to its 6 legacy cities, for a total of 27 cities.  The 27 locations of The Switch are accessible to all customers of The Switch via Switch-IT, The Switch's next generation customer controlled user interface, and ICOD.

 

In late 2012, The Switch added six additional locations of New Orleans, Denver, Memphis, Kansas City, Tampa and Salt Lake City.

 

In addition to the new cities brought and planned to be brought online, The Switch also expanded its leadership team to include Gabrielle Snyder, Vice President, Sales-Central.  In her capacity as Vice President, Snyder is responsible for developing market growth in the newly expanded Central Region, in addition to leading a recently established team of sales account executives. Snyder is based in Chicago.

Announced in 2013, HTN Communications, LLC was acquired by Beers Enterprises, Incorporated, owner and operator of The Switch.  Now operating as The Switch-HTN Sports Group (TS-HTN Sports Group), 2013 marks 57 years of operation in the sports broadcasting industry.  The Switch-HTN Sports Group, formerly HTN Communications, LLC, and formerly Hughes Television Network, is the longest tenured provider of sports television and radio transmission services in North America, packaging transmission services for the broadcast, cable and radio rights holder. - See more at: http://theswitch.tv/index.cfm/page/TS-HTN-Sports-Group/pid/10240#sthash.AjXCrhWy.dpuf
Announced in 2013, HTN Communications, LLC was acquired by Beers Enterprises, Incorporated, owner and operator of The Switch.  Now operating as The Switch-HTN Sports Group (TS-HTN Sports Group), 2013 marks 57 years of operation in the sports broadcasting industry.  The Switch-HTN Sports Group, formerly HTN Communications, LLC, and formerly Hughes Television Network, is the longest tenured provider of sports television and radio transmission services in North America, packaging transmission services for the broadcast, cable and radio rights holder. - See more at: http://theswitch.tv/index.cfm/page/TS-HTN-Sports-Group/pid/10240#sthash.AjXCrhWy.dpuf

 

Announced in 2013, HTN Communications, LLC was acquired by Beers Enterprises, Incorporated, owner and operator of The Switch.  Now operating as The Switch-HTN Sports Group (TS-HTN Sports Group), 2013 marks 57 years of operation in the sports broadcasting industry.  The Switch-HTN Sports Group, formerly HTN Communications, LLC, and formerly Hughes Television Network, is the longest tenured provider of sports television and radio transmission services in North America, packaging transmission services for the broadcast, cable and radio rights holder.

 

Also in 2013, The Switch began phase three of its expansion with plans to add an additional 11 cities.  In summer 2013, The Switch added its first four cities, expanding into Portland, Oregon,Seattle, Washington, San Antonio, and Austin, Texas, and Oklahoma City, OK, bringing the total number of locations across its network to 44.

 

*Subject to local circuit availability.






 

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Brands of The Switch

Inter-City on Demand (ICOD), Switch-IT, The Switch Five Nines Service

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Watch How The Switch Got Its Start

Watch The Switch's First Video from 1991.  Click here to visit our YouTube channel.

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