The Switch was created in 1991 to provide cost-effective, customer controlled television signal routing services to the broadcast industry. Since 1991, The Switch has grown to 51 locations worldwide and is additionally built into more than 140 sports and entertainment venues across The United States. In 2016, The Switch was awarded a U.S. system patent for its customer-controlled video data content delivery (U.S. patent # 9306873). The Switch was awarded the 2013 New Bay Media Product Innovation Award for Switch-IT and the 2012 Broadcast Engineering Excellence Award for Network Automation. The Switch has been embraced by the marketplace since its inception and has grown to its current market leadership position.
Owned and operated by Beers Enterprises, LLC, The Switch was founded in New York City in 1991 in direct response to the first Gulf War.
In 2003 through a joint-service-agreement (JSA) with Pacific Television Center, now owned by Beers Enterprises, LLC, The Switch concept was expanded beyond its previous one-city entity to Los Angeles. During this time next generation digital routers and the first digital customer control systems were deployed.
By 2005, The Switch had commenced digital switching in New York offering seamless interoperability between digital and analog users and implemented the new touch-screen computer, web-based control system across all customers. That same year, Inter-City on Demand (ICOD) was launched as The Switch’s long-haul transmission service offering, connecting New York and Los Angeles. Considered a “breakthrough” offering, ICOD allowed customers a “do-it-yourself” approach, requiring no advanced bookings or minimums and featuring revolutionary pay-per-minute pricing.
Between 2006-2009, The Switch added four more cities to its network including two international locations—Toronto, Canada, and London, England and began converting all customer to digital. The Switch also introduced a reservations system to its control software allowing customers the ability to book feeds both in advance and via the traditional on-demand method. The Switch also upgraded its video network between New York and Los Angeles, which allowed customers the ability to pass Uncompressed High Definition signals across The Switch network.
In 2010, The Switch announced it would begin offering High-Definition circuits to broadcasters in agreements with AT&T, Verizon Business Services, Cox and Century Link across their respective service territories.
In 2011, The Switch announced plans for a massive expansion bringing The Switch concept to every major media market across the United States and in key international locations. Over the next five years 44 additional points of presence are brought onto The Switch Network for a total of 52 locations, connecting The Americas, The Asia-Pacific and European regions.
In 2013, The Switch announced the acquisition of HTN Communications, LLC, expanding The Switch offering to the sports industry. Following the acquisition, The Switch launched The Switch FiveNines Service, the first fully protected, venue-to-master control room solution for High Definition and scalable Ethernet transport. Designed and built specifically for the major sports leagues and their rights holders, offering end-to-end protected service with 99.999% transport availability. With the launch of this offering, The Switch builds into more than 175 sports and entertainment venues across The United States.
Following the success of The Switch FiveNines Service, The Switch began to deploy remote production trailers, further expanding The Switch network.
At the end of 2016, The Switch announced it had acquired Pacific Television Center, LLC (PacTV) further expanding its global reach and enabling The Switch to offer the ability to transmit satellite, and increase its product portfolio to include a remote microwave service offering in the Los Angeles area and studio services in Los Angeles, New York and London.